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What It Really Means to Have a Personal Brand Taking a look at what is happening in our country and all around us a lot has been said about unemployment, loss of job due to retrenchment policies, and failing businesses just as the economy started to unravel around us. People were losing jobs left and right, and many found themselves stuck in a place they didn't want to be. As I watched people wrestle with career and personal decisions, I began to realize one thing: managing a career is like managing a  BRAND .  So I decided to put some big brand theory to use on the most important of all our brands: Ourselves. Let us see how to help people formulate what works best for them personally and professionally. I would argue that each of our  personal brands  began at birth. When Mom and Dad gave us a name, they unknowingly launched a new brand, the first of a lifetime of personal decisions that makes us each uniquely our own being -- or brand. From that day forw...

NOT THE WAY YOU PLANNED Once there were three trees on a hill in the woods. They were discussing their hopes and dreams when the first tree said, ‘Someday I hope to be a great treasure strong box. I could be filled with gold, silver and precious gems. I could be decorated with an intricate carving and everyone would see the beauty.’ Then the second tree said, ‘Someday I will be a mighty ship. I will take Kings and Queens across the waters and sail to the corners of the world. People will feel safe in me because of the strength of my Hull.’ Finally the third tree said.’ ‘I want to grow to be the tallest and straightest Tree in the forest. People will see me on top of the hill, look up to my branches, and think of the heavens and God and how close to them I am reaching. I will be the greatest tree of all time and people will always remember me.’ After a few years of praying that their dreams would come true, a group of woodsmen came upon the trees. When one came to the first tr...